As healthcare becomes increasingly competitive, a strong digital presence and exceptional patient experiences are vital for attracting and retaining patients. In 2025, digital-first patient engagement will take center stage. Patients now expect the same level of convenience in healthcare that they experience in other digital interactions.
The promise of remote patient monitoring (RPM) continues to expand, showing transformative potential in telemedicine use cases for daily wellness, chronic condition management, and promoting health equity. Oren Nissim, CEO and cofounder of Brook Health, foresees significant advancements in RPM throughout 2025, driven by the integration of telehealth and AI in home-based care. His insights highlight emerging trends poised to reshape patient care in critical areas.
The American Telemedicine Association (ATA) has launched the ATA Center of Digital Excellence (CODE), a new initiative focused on advancing digital healthcare innovation in collaboration with major U.S. health systems. CODE aims to create and share best practices for integrating digital pathways across the care continuum, enhancing patient-centered care, equitable access, and improved clinical and operational outcomes.