High out-of-pocket healthcare costs and poor health plan navigability are significantly hindering patient experiences and access to care. Many patients are struggling to afford their medications and medical services, leading to reduced adherence and delayed or denied care. The complex insurance landscape and lack of transparency regarding coverage and costs further exacerbate these issues. Patients are calling for greater affordability, price transparency, and improved plan navigability to ensure they can access the care they need. Additionally, they express interest in personalized medicine and preventive care, emphasizing the importance of safe, effective, and tailored treatments.