Business leaders are increasingly investing in generative AI, but to realize true ROI, they must align their strategies with sound business fundamentals. At the EmTech AI event, experts emphasized that ROI isn’t just about immediate financial returns—it often begins with gains in efficiency and productivity. Generative AI can accelerate workflows, enhance data analysis, and support employee output, particularly in industries like finance and healthcare. However, seeing long-term value requires more than adopting the technology; it involves clear success metrics, effective change management, and employee upskilling.